What a great opening hook. And unfortunately, all too true at a ton of companies out there. I love that you hit on PAIN as a part of getting the first meeting right. Finding pain is one of the three most important skills we teach salespeople in our companies. It drives everything.

Here's a reading list that I share with marketers in our portfolio - hope you enjoy. --> https://pstansik.medium.com/what-b2b-marketers-should-read-about-sales-f712b54fab73